Hustle culture tells us to go out and get it, work for it, be a boss babe. What it doesn't tell you, is that the mindset of working more, trying to do more and be more is a recipe for burnout and a self-esteem crash.
When you're working, working, working and not getting the results, you question your worth and if you have what it takes.
Hi, I'm Kaitlyn.
I'm former directer sales leader turned online business owner. More importantly, I'm a mom, bonus mom, wife, Christian, multi-faceted entrepreneur, farm girl, blogger, homemaker, coffee lover and francophile.
I'm not new to the world of entrepreneurship, in fact, I'm a seasoned vet. In my past life, I dominated the direct sales business as a leader in the top 1% of my company. I got there within a year, earned multiple free cars, diamonds, prizes and built other entrepreneurs into positions of success.
But then the business let me down. Hear me out. I'm not saying I'm not responsible. What I am saying, is I bought into an idea that no longer served me. I was existing in a world which constantly told me that if I wanted to hit the next level or achieve the next big thing, I needed to work harder for a little while longer, or something about me and my mindset needed changed. And if I was doing the work and still not getting results, then the problem must be me. Sounds fun right? Definitely not.
All of this was a recipe for burnout and frustration.
In our fast paced Instagram and image driven world, you see boss babes killing it on social media and read memes about hustling and building your empire. Which is all good and fine, until it no long becomes sustainable. Which is where I ended up. I was tired of working evenings and weekends doing ALL THE THINGS trying to hit the next big goal or milestone. Which was fine until the burnout set in and my priorities changed because I had a new family.
Enter a career change into the Virtual Assistant world. All of the experience in sales and helping other women be successful led me to a skill set centered around helping other entrepreneurs achieve their goals.
I found something that I loved, that was built around working with others in an impactful way so they could avoid burnout, improve their businesses and reach their goals.
Suddenly my weekends and evenings were free to spend with my family. Gone were the feelings of burnout, exhaustion and dread as I packed my suitcase to leave for yet another work weekend out of town .
This was in 2019.
Since then I've improved my processes and efficiencies, developed systems, and grown my skill sets. I've supported clients in multiple six figure launches, improved their backend systems, helped develop processes to nurture leads and client relationships and increase sales on their front end.
If any of this resonates with you, we should talk.
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